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Many
people ask "What is the difference between web design and web
development?"
WEB
DESIGN
Web
design is generally the features that are incorporated into your web pages that make them
consistent as people navigate through your web site. It's what gives your web site the
"look and feel" you want for your business.
Web
design is also knowing where to locate certain features like shopping carts, menus, "on-site"
search tools, etc. and only placing underlines on links so visitors find what
they typically see on other websites. For example, the shopping cart is generally
on the top right of most websites so you wouldn't want to locate it on the bottom left of your
website.
WEB
DEVELOPMENT
Web
development, however, is what happens to your website over time. It's the process
of fine-tuning your website to accomodate changes in trends for the search terms and the
keyword phrases people use to search for your business or the pages you add as
you expand into new product lines and add services.
If you're a new business, this will
likely happen as you meet with new customers and learn more about your market. You'll find
new opportunities and new markets to exploit and add pages to your website accordingly.
Through certain design techniques, you may want to add new
product lines or an entirely different business to your existing website without starting from the
ground up or hurting your current page rank in the search results.
With good design
techniques, you can target different keywords and search phrases for each new product,
service or business you undertake.
However, if the new business
doesn't fit at all with your current brand, logo or image, it may be best to start with a new
domain and website. Ask your web designer which approach is best for your business
and find out what they can provide to allow
your website's development over time.
Contact
Layman and Associates after you've met with the other web designers in Albuquerque to see how
our web designs can grow with your business.
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